Learn how to create a science-based networking strategy for better results.
Over the past year I have been writing a book, Networking: Coffee not Cocktails. Finally it is released!
You know networking is important – no surprises. A good network can bring new ideas, access resources, raise funds, gain clients, build your reputation and get you promoted. But did you know that having a networking strategy, tailored to your specific objectives and needs, is the game-changer that will enable you to network more effectively?
We often think that networking is only about making contacts through events and taking as much as possible. Science reveals, however, that smart networking is about building relationships. Networking is more about coffee and less about cocktails. More about being involved in activities and less about networking events. About building relationships rather than collecting business cards. Giving versus taking. And having the right networking strategy is what you need to reach your goals.
Networking: Coffee not Cocktails is designed to show you how to create a science-based networking strategy for better results. The book gives you a systematic way to identify your current networking resources (attitude and contacts), your networking needs (aligned with your goal) and the gap between them. It then provides guidance and a workbook to help you bridge that gap and develop a networking strategy to achieve the future you want.
This book builds on my doctoral research and business experience in networking combined with published research from networking experts. Real world stories from people in my network show how the research applies in practice. You will find all the ingredients you need for effective networking, so you can combine them into a recipe that is right for you.
If you are curious to learn more, you can find the book in print and Kindle versions on Amazon.
Click here to subscribe to our newsletter to receive these articles via email.
